http://anewtale.com/writing-song-lyrics.html
When a creative writer works on copy writing lyrics for marketing purposes, the focus is
on livening up the sales copy with cute or humorous jingles. Writing lyrics for business
and industry can be very lucrative since good creative jingle writers are hard to come by.
Copywriting takes on a similar form no matter what niche you are writing for. When copy
writing lyrics, just like with any other sales and marketing copywriting, one must keep in
mind you are writing a message to a certain audience. To do this, you must understand the
way that your particular audience thinks and acts. The first step is to figure out who you
are targeting and what sort of message will appeal to them.